Troy, MI, December 18, 2012 - Dart
Appraisal today announced the launch of its new website, featuring
the company's new logo and branding campaign, at
www.dartappraisal.com. The redesign, part of an overall rebranding
campaign for the firm, comes as the Troy, Michigan-based company
prepares to celebrate its 20th anniversary.
The new website reveals an updated Dart Appraisal logo and
brand, and features quick and easy navigation for use by both the
financial and appraiser community. Lenders, brokers and appraisers
each have their own dedicated section, providing direct access to
respective appraisal order pipelines and status updates. Auto email
updates and other built-in advances throughout the site continue to
help speed turn-time for loan processing. The new website was
designed by Media Genesis in Troy, Mich.
"For two decades, Dart Appraisal has been a leader in innovative
technology for the appraisal industry," said Michael Dresden,
president of Dart Appraisal. "We are committed to maintaining that
lead by incorporating the latest technology into our user-friendly
website -- making it available to both our clients and our
appraiser team -- and continuing to develop tools that will help
streamline loan processing."
The firm hired Media Genesis, www.mediaG.com, a Troy based
digital agency that helped map out and develop the site around a
user centric experience. "The choice of UMBRACO, an open source
.NET Content Management System (CMS) allows Dart Appraisal to
update content and widgets to improve the user experience over
time," explained Antoine Dubeauclard, president of Media
Genesis.
"Dart Appraisal is, and always has been, focused on the
relationship between appraisers and mortgage executives," said
Dresden. "It was founded solely as an appraisal management company
and has maintained its singular focus for 20 years. Dart Appraisal
is the perfect combination of people and technology, making us
poised for growth in the future."
The company recently dropped the "dot-com" from its name,
renaming itself to reflect its ongoing commitment to providing one
thing only: customized appraisal management services.